Not surprisingly, the potential market for TIDE systems is enormous. Indeed, there are currently 140 million passenger vehicles registered in the US. Using other in-vehicle technologies as a guideline (such as car phones and radar detectors), at a minimum one can expect that 20% of the vehicles registered in the US will be equipped with such a system in the next 20 years. If the Computer and Electronics Marketing Association's estimates are correct, in-vehicle navigation products will be standard equipment in 50% of all new personal vehicles in 7 years. In other words, between 28 million and 70 million such systems are likely to be sold in the next 7-20 years. Thus, this is likely be a 1 to 10 billion dollar industry per year.

It is also not surprising that such systems will have enormous impacts on the overall quality of life since transportation touches the lives of everyone. TIDE technologies can reduce the amount of time that people waste in their cars getting to/from work, shopping, etc... (and the resulting tailpipe emissions); they can improve the transit system (NJ Transit has 173 million riders annually); they can reduce the number of secondary accidents, thereby making travel safer and reducing insurance costs; and they can have an enormous impact on New Jersey's economy (the trucking industry directly employs one out of every 11 workers in the state). Hence, any technologies that reduce travel time and/or reduce the number of vehicle miles of travel will have an enormous impact on the State's economy and environment (especially air quality).