| Pro | Evidence | con |
| can be relavent | Personal objservation | emotional bias/unreliable/opinion |
| people can relate/easy | Common sense | everyone is different/not every on has it |
| help relate familiar to unfamiliar | analogy | hard to make correctly/don't make sense |
| first hand experience/example | Testimony | small sample/who are they |
| will make you aware of something you didn't see youself | Personal observation | people see things differently/small ample |
| more experience/align you with authority | appeal to authority | selective/misused/who are thye? |
| IQ/some are better than others | intuition | based on experience/private |
| detail easy to visualize | Cases | |
| | Research | |
| | Statistics | |